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Nutrition4Sports, Week 36

Status: 

  • Decided the roles and got information about the task and Run2Shop and their partners.
  • Created business ideas
  • Market research plan
  • SG presentation for next week

Risks:

  • Homeworks from other courses

Contingency plan:*

  • Do as much as possible on lessons

Next steps: 

  • Market research: find out about competitors
  • Developing an application (create ideas and think over possibilities)
  • Add more concrete to business ideas
  • Project and business plan.

Team Roles

Project Manager – Iiro Nuutinen

Sales/Marketing Manager  --Thomas Verderio

Sales/Marketing Manger – Jesse Saharanta

Marketing Manager – Henri Juutila

Web Developer – Bekafa Maru

Given task:

  • We have 2 diffrent markets, which are Finland and International (mainly UK, Sweden and Norway).
  • In Finland:
    Our idea is to create value for customers and UFS company by marketing.
    Try to exploit cooperation between UFS and Street Fashion.
  • International:
    Try to get the new brand to the markets.
    Perhaps create a website/store.
  • Some other applications for both concepts?

Business idea:

Problem:

  • How to sell more nutrition products.
  • Solution: MORE CONCRETE
    Marketing (new marketing channels): look for some famous athletes, who advertises our products, create a website
    Competition, to get more visitors in websites
    Dietary application, give some advices, like what kind of products is good for the customer (new website)
  • Money comes from:
    Customers straight to company.

Basic information:

  • Progress: We decided roles, team name and created the idea.
  • Shared target: In Finland Raising UFS’ sales by marketing.

Plan + time:

  • Get information about UFS and its competitors, International part.
  • Marketing research
  • Develop an application
  • More planning
  • International part ?
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