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Ma 3.11
Kuten kuvasta näkyy rekisteröityminen on nyt hoidettu etukäteen. Sain myös varmistettua kaksi haastattelua, joista molemmat näillä näkymillä torstaina. Huomenna päästään sitten tositoimiin :>
getting attention:
Leveraging experts -> critical thinking goes down when you're talking with expert -> story about using lab coat -> perception of expertise is enough
-> not your own company expertise
Blogs as a way to promote your expertise to kill the critical thinking
Reframing discussion:
Using different context
New business model for news:
Emily Steele NyTimes
Tanya Crodrey from Guardian
-More people reading news than ever -> when bored turning to news
-Not one off-> variety of different models
-A lot of material gave for free -> we have to have this for free: mental model
- Balance of advertising and new models
- People pay for specialised content
- The guardian: Goal not make money but to get more people get the guardian experience
- Not just advertising can cut the costs-> we have jobs n stuff
- Membership: Fysical relationship with readers events and such
- Exclusiveness
- Content you can make money on is easier to make money with: Sell with value proposition
- Replication from print new model of creating money
People like good stories: it's just the way that stries are found that is changing
- Aika lailla itsestäänselvyykistä keskusteltiin. Oli vähän pettymys ettei keskustelussa päästy syvemmälle