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- Buying his/her first apartment (with a partner), looking for an apartment, not a house
- Only been in working life for a while, will finance the purchase with a bank loan
- 20-30 years old
- Uses internet for useful purposes; communication, financial issues
- Has some amount of computer skills
- 20k apartments -> must be tens of thousands of users, out of which thousands fit this profile
- software should make the search for an apartment simpler, faster and more effective
- used generally from home or from work
- help from partner, and possibly from parents, to choose and finance the apartment
- use software from multiple several times a day(urgent) or casual checking few times a week
A user person looking for a job (example case)
- Recently completed studies
- First position as a full-time worker, wants to continue the work for at least three years
- Approximately 30 years old
- In a relationship, the partner already has a position (living together, will influence the household economy)
- Able to handle the computer skilfully, but not necessarily professionally
- software should speed job search by categorizing the jobs and dynamically offering the right positions
- software should provide faster infromation flow
- user is likely to use the web site daily