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The main goal is to stimulate the services so that the entrepreneurs of the WELLNESSleisure-sector will move on from the self-employment to the growth business. Also their business will be stimulated by renewed service ideas. The end-user’s involvement in the innovation process guarantees better results in the form of suitability for their free-time consumption.

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The target groups of the project are entrepreneurs in the WELLNESSleisure-sector and sectorand other entrepreneurs. The stakeholders are students, teaching staff, HEI’s in Finland and abroad, the end-users, entrepreneurs’ associations and unions as well as the governmental bodies. 

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