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Name: Jari
A role or job title: works at a middle-sized company as a project manager
Quotes in the personas language: “tykkään pomottaa.”
Relevant demographics: 25 years old, man
Descriptions that reveals goals, motivations, pain points: his goal in life is to become the president of the company. His motivation is to provide a livelyhood for his family. He can’t handle stress very well.
Descriptions that describe primary activities this user type will engage in: Jari is an active cricket player and has been in the world championship contest of cricket.
Usability criteria to be suitable for this user type? (design imperatives)
e.g.
- young man
- cannot handle stress very well
- technical oriented person, beginning of his career
- likes watching sports
- ease of learning
- retention of learning
- efficiency of interaction
- reliability of interaction
User Story
- "As a cricket fan, I want to watch the cricket championship on a big screen television."
- "As a driver, I want a new car so everybody will be jealous of me."
Definition of Done must describe exactly what “done” means
- User story: buying tv
- end user can make a search on the main page for television (“I
- "I want a search function based on a category, like tv’s”)tv’s"
- User story: buying a car
- end user goes to RunToShop.fi to find recommendations on what car to buy
- picture is scaled to fit the profile picture box on the profile page (“I "I didn’t find recommendations on cars.”)"
Lissu, the nurse
Name: Lissu
A role or job title: works in a hospital in a big city
Quotes in the personas language: “koiranpennut "koiranpennut on söpöjä.”"
Relevant demographics: 29 years old*, * woman, Lissu belongs to the young active and fashion aware demographic.
Descriptions that reveals goals, motivations, pain points: Her goal in life is to have a husband and two kids in a red house in the countryside. Her motivation is to achieve her goal one day. She can’t handle criticism.
Descriptions that describe primary activities this user type will engage in: Lissu likes to run and go to the gym.
Usability criteria to be suitable for this user type? (design imperatives)
e.g.
- aware of fashion
- likes doing sports, going to gym
- young woman
- ease of learning
- retention of learning
- efficiency of interaction
- reliability of interaction
User Story
Template: As a <some role>, I want <something>, so that <some value>
Describes who wants, what wants and what for in one sentence
Examples:
- "As a fashion aware person, I want to buy a fancy hat to wear in the mall so everybody will notice me."
- "As a regular visitor of the gym, I need a pair of new jogging shoes, so I can tone my body more and be fitter."
- “As an end user I want to be able to upload my picture to my profile page, so that my profile page looks cool”
- “As a sales person, I want to see statistics of my performance in graphical charts, so that I monitor my performance”
- “As an administrator, I want to have database backups, so that I won’t be in big trouble if something unexpected happens”
Definition of Done must describe exactly what “done” means
“What’s not in DoD, is not needed”
Item is either “done” or “not done”
Example:
- Story: Picture upload
- end user can upload his/her picture from profile settings page
- picture is shown on the left upper corner of the profile page
- picture is scaled to fit the profile picture box on the profile page
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Persona:
Jari is a 25 year old engineer. He works in a middle-sized company as a project manager. “tykkään pomottaa.” Jari is part of the group who are considered to be part of RunToShop’s target audience.
Goal in life is to become the president of his company. His motivation is to provide a livelyhood for his family. He can’t handle stress very well.
- User story: new hat
- end user goes to RunToShop.fi to find recommendations on what hats are 'in' right now.
- "I want to search for hats that are for women only, I don’t want to see hats for men in my search results."
- User story: new shoes
- end user goes to RunToShop.fi to find recommendations on good shoes.
- “I just cannot find what I want, since there are not enough choices”
Matti, the nurse
Name: Lissu
A role or job title: Jari is an active cricket player and has been in the world championship contest of cricket.
Lissu is a 29 year old nurse. She works in a hospital in a big city. “koiranpennut
Quotes in the personas language: "koiranpennut on söpöjä.”"
Relevant demographics: 29 years old, woman, Lissu belongs to the young active and fashion aware demographic.
Descriptions that reveals goals, motivations, pain points: Her goal in life is to have a husband and two kids in a red house in the countryside. Her motivation is to achieve her goal one day. She can’t handle criticism.
Descriptions that describe primary activities this user type will engage in: Lissu likes to run and go to the gym.
User stories:
User story #1
Jari wants a new plasma tv so he can watch the cricket champpionship contest.
He goes to runtoshop to find recommendations on what tv to buy.
“I want a search function based on a category, like tv’s”
User story #2:
Jari wants a new car so everybody will be jealous of him.
He goes to runtoshop to find recommendations on what car to buy.
“I didn’t find recommendations on cars.”
User story #3:
...
Usability criteria to be suitable for this user type? (design imperatives)
- aware of fashion
- likes doing sports, going to gym
- young woman
User Story
- "As a fashion aware person, I want to buy a fancy hat to wear in the mall so everybody will notice
...
- me."
- "As a regular visitor of the gym, I need a pair of new jogging shoes, so I can tone my body more and be fitter."
Definition of Done must describe exactly what “done” means
- User story: new hat
- end user goes to RunToShop.fi to find recommendations on what hats are
...
- 'in' right now.
...
- "I want to search for hats that are for women only, I don’t want to see hats for men in my search results.
...
- "
- User story
...
- :
...
- new
...
- shoes
...
- end user goes to RunToShop.fi
...
- to find recommendations on good shoes.
- “I just cannot find what I want, since there are not enough choices”
User story #5:
“Matti”, 23yo, wanted to buy a big LCD Full HD TV. He browsed runtoshop in order to find recommondations on good quality alternatives but did not find any. Front page was confusing and search function did not bring any of those alternatives he was looking for. He left the page in frustration and with the feeling of never wanting to visit the page again. He also commented that if he ever hears about the page again he will inform about his experiences to others. _______________________________________________________________________________________________