Puhujat:*Jan Teerlinck*Jan Teerlinck is Vice President Product Marketing and International Business Development at | Wiki Markup |
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\[Selligent\|http://www.selligent.com/\] |
. Prior to that he was co-founder and managing partner of Optizen, an innovator in software solutions for interactive marketeers. Optizen merged with Selligent in 2008 after which Jan focused on Selligent's international markets. Before that Jan was active in a data-mining start-up, Data4s, where he focused on applying data mining applications for marketing purposes. Data4s was later acquired by Norkom. Jan Teerlinck holds a master in computer engineering. Taustaa:Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations. Our customer interaction solutions enable organizations toengage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channelsDNA of the Post Digital Agency - Redefining the genetic code for the creative industry
The creative industry is currently challenged by the digital revolution; mobile technology and the Internet continue to transform all forms of media, especially advertising. In order to navigate this complex and dynamic media environment, agencies need to redefine the core of their business - economically, organizationally, and culturally. Together with some of the leading agencies we will discuss key challenges, new business opportunities, and the vision for the industry as a whole. Raportoija:Marja Suurmunne |