Paneelikeskustelu. Puhujat:Co-founder of Made by Many, a product innovation & service design company. Agilist. Strategist. Designer of social software. Dad. A happy man since founding LA RED in 2008. Before that (also happy): 3 years MD at Jung von Matt/next and 5 years teamhead of Interone Hamburg. Living in Hamburg. LA RED is situated in Hamburg and Berlin. Mike John Otto is Managing Director and Creative Director at Hi-ReS! Not only born in Münster, Germany, Mike studied there as well- at the University of Applied Sciences Münster. 4 years and one or two twists of fate later Mike moved to London to Freelance under his label, stereoplastic.com. After a couple of months with daily fish and chips he moved to Hamburg to start first as a Senior Designer at Razorfish (2000-2002), then as an Art Director at Elephant Seven (2003), as a Creative Director at BBDO Interone (2004-2007) and as a founding partner and Head of Creation of BlackBeltMonkey in 2007. Since summer 2011 he runs the hamburg Hi-ReS! Studio. In addition his studio based practice Mike is member of the Art Directors Club Germany, D&AD and lectures at various design schools in German Starting on clientside, I worked for Kraft, Reemtsma and Imperial Tobacco focussing on bringing their brands into the digital world. Since six years now I am on agency side to consult and create brand communication with a focus on dialog and digital challenges with my team at deepblue networks. Guiding our clients brands into the future of communication is our main goal. After earning a degree in graphic design, Steffen started his career in advertising at BBDO, where he quickly found himself unable to reconcile the industry’s distinct separation of the various creative disciplines. As a result, he started to mix design, strategy, technology and media in order to create new ideas. After over three years at BBDO, he quit and struck out on his own as a freelance creative consultant. He worked for various agencies in Europe and Asia before he joined SinnerSchrader, where he was in charge of building up their innovation unit. Today Steffen is a Managing Partner at RVOLVE, a Digital Brand Consultancy in Berlin, where he operates at the intersection of business strategy and emerging technologies to develop new solutions for brands in the digital world. Taustaa:DNA of the Post Digital Agency - Redefining the genetic code for the creative industry
The creative industry is currently challenged by the digital revolution; mobile technology and the Internet continue to transform all forms of media, especially advertising. In order to navigate this complex and dynamic media environment, agencies need to redefine the core of their business - economically, organizationally, and culturally. Together with some of the leading agencies we will discuss key challenges, new business opportunities, and the vision for the industry as a whole. Raportoija:Marja Suurmunne |