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The Experience is the product – aiheen ennakkoesittely

We've been riding on a wave of consumerism since the best part of last century, product of the industrial and services revolutions, the amount of products and services outpaced even the most wild thinkers. There's just to much of everything! Choices are good, but hard to make! Product features first, Product design next used to be central to developing new products and attached services, but clearly we've passed those days, so if it's not about features, nor it's design how do we create meaningful and attractive differentiation for our future products and services propositions? This is the question that I work to solve and hopefully this presentation will give a bit more insights on how we can tailor amazing experiences in order to create valuable futures

Aiheen ennakkoesittely

In its early days, service design had a clear and compelling purpose – to shift our addition from owning products in favour of services. Products were bad, the thinking went - they encourage greed, envy and waste. Services on the other hand, were good - they led to community, sustainability and fulfillment.

Ten years on, the technological landscape has fundamentally changed and today it is almost impossible to distinguish between a digital product and a service. Where does that leave service design? Most importantly, why are we still having this conversation?

In this talk, Chris will explore design in a world where the old notions of product, service and brand are blurring. He will argue how services of the future will be more like the services of the past and explain why you should never ever refer to him as ‘a consumer’.

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