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How lean and service design methods can create innovational digital products – aiheen ennakkoesittely

Drawing upon the design, development and launch of a client project for Denmark's largest online bookstore, Magnus will share some of his experiences and insights from applying lean startup & service design methodologies to build a client product and business that challenge the market.

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Puhuja

Magnus ChristenssonSocialsquareChris Downs

Magnus Christensson is a Principal at Method. 

Founder of live|work, the world's first service design agency in 2001, Chris is one of the true pioneers of the discipline and internationally recognised for his perspective on how brands and products can live through every moment of the user experience. 

He has brought this thinking to the design of iconic and disruptive services for clients including Streetcar (now Zipcar), Orange, Vodafone, Fiat, Aviva and Experian. 

Chris describes himself as 'obsessive' about data. He believes that data is a valuable raw material that can fuel new product and service innovation. He demonstrated this by selling all his personal data on eBay, and more recently, Chris founded his own big data start-up that released over 5 million pounds worth of business information from Companies House, exposing it all to Google. 

Passionate about design education, Chris was part of the start-up team behind the Interaction Design Institute Ivrea, in Italy. Currently he teaches at the Copenhagen Institute of Interaction Design and is proud to be on the judging panel for the Webby Awardspartner and CEO of Socialsquare. With expertise in leadership, sociology, the web and design and with experiences from start-ups, governmental institutions and the international telecom industry, Magnus works both strategically and hands on with clients focusing on digital innovation, product- and service development and develops and drive process and organisational changes in client companies. Socialsquare is a thought leading social design consultancy. We help organisations identify opportunities and design business prototypes for a social and networked marketplace. Since 2005 we have worked with a wide range of organisations to create participation and build new online businesses on social platforms. We have enabled organizations to develop and employ new products and services through social design approaches. And we have helped organisations implement social strategies by rethinking the organisation’s position in their industry.

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