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Service Design – buzzword or magic method? – aiheen ennakkoesittely

Following the rising complexity in the communication and service environment, service design has become a widely used method to solve manifold challenges.

As service providers within the areas of innovation, communication and design, we play an important role in the way we guide our clients through the wilderness of market and user exploration and ideation methods and processes. We need to ask ourselves if service design is always the right thing – or if it can be a blind path?

How do we accompany the necessary changes, avoid frustrations and ensure the ROI of service design processes? Let's take a look at the needs and challenges of clients and discuss the roles we can (and can't?) play. Pia Betton is managing partner and director consulting at Edenspiekermann. With a background in design, she looks back at more than 20 years of work experience within the areas of innovation, user experience, branding and communication.

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