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Organisational strategies and social mediaStudents' Use and Evaluations of Company Sites on Facebook Anna Schnauber, Marc Ziegele (Chair: Ana Duarte Melo, University of Melo)

Internal Crisis Communication in a Global Golbal World: Companiescompanies' Strategies and Employee Emplyee Communicative Actions 

Alessandra Mazzei

Public campaigns and behavior change: introduction of a strategic communication development model 

Reint Jan Renes, Bas van den Putte, Joost Loef

Innovation in public campaigns: the Campaign Strategy Instrument 

Anita van Essen, Joost Loef, Babs Westenberg

Collaborative narratives - representations of Finnish corporations in Wikipedia 

Merja Porttikivi, Maaria Laaksonen