Segment/target Group Description Template
Try to pinpoint which are your users' segments, how could categorise them. From these categorised groups select the one you focus on and describe the stereotypical representative of that segment (target group) (e.g., Tuubi users could be segmented into students, teachers, other staff...).
Provide the stereotypical person of the segment with a :
- Name: Vivian Smiths
- A role or job title: Student
- Quotes in the persona's language: "Application", "Strengths" and "willingness to develop new skills"
- Relevant demographics: Current, recently graduated and older graduate
- Descriptions that reveals goals, motivations, pain points: An individual who is willing to step into working life with an aim to succeed and augument new skills
- Descriptions that describe primary activities this user type will engage in: The individuals will provide letters of motivation, personal informations/experiences as well as CV and portfolios
In a form of Story.
Usability criteria to be suitable for this user type? (design imperatives)
- Easy to use
- Fun to use
- Thorough acquisition of user information
- User professional history
User Story
Template: As a <some role>, I want <something>, so that <some value>
Describes who wants, what wants and what for in one sentence
- As an end user of this application, I would like to have an application that has form spaces to thoroughly collect all my relevant information and experiences to better suit me for a targeted job.
Definition of Done must describe exactly what “done” means
“What’s not in DoD, is not needed”
Item is either “done” or “not done”
Example:
- Upload CV and cover letter
- URL links to relevant past projects-portfolios
- Skill level assesment