NEXT Berlin 2012 Ensimmäinen NEXT-seminaari järjestettiin mainostoimisto SinnerSchraderin 10-vuotis juhlana 2006, vuodesta 2010 lähtien tapahtuma on järjestetty Berliinissä.
NEXT on yksi euroopan johtavista digitaalisen viestinnän seminaareista. Seminaarin keskeisenä teemana on pysynyt "kolmio" consumer-marketing-technology.
Seminaari yhdistää markkinoinnin ja liiketoiminnan osaajat yhteen teknisen- ja luovan alan ammattilaisten kanssa. STATION BERLIN Seminaaripaikkana toimiva STATION-Berlin on entinen juna-asema (toiminnassa 1875-1887) joka myöhemmin toimi postitoimistona 1913 asti. Toisen maailmansodan aikana rakennus tuhoutui pahoin ja se kunnostettiin messu-ja seminaarikäyttöön 1997-2007. Tila sisältää 8 erikokoista hallia ja kaikissa tiloissa on käytössä nopea langaton verkkoyhteys. Paikalle pääsee helpoiten metrolinjoilla U1 ja U2 pysäkit Gleisdreieck tai Mendelssohn-Bartholdy-Park). OHJELMA Teemat: Keynotes Technology Creative Mobile Fashion Experience Workshops Arena Start-ups Tiistai 8.5.KLO 9:00-10:30 What’s beyond digital? (Kaikki, Maija raportoi)
Digital is leaving its mark indelibly in real life situations. We need to come up with a whole new, all-embracing idea to take us boldly into the future? Humanity before Singularity (Matti) KLO 10:30-11:00 TAUKO KLO 11:00-12:30 The Networked New World (Mira) Maija What is the next BIG THING in the start-up space? (Matti) Workshop 1 (Mara, osa) Hands-on Campaign Design, peruttu tiistailta. Siirretty keskiviikolla klo 11.00-12.30. Creating interactive dialogues, triggered by consumer data, transactions and consumer events, is now in reach of every creative marketer who wants to go beyond traditional push. Discover this fascinating Selligent solution that truly delivers upon the promise of 1to1 marketing. What's Next part Part 1 (Tanja) Arena 11.00-12.30 (Henri) KLO 12:30-13:30 RUOKATAUKO KLO 13:30-15:00 Robots and humans (Henri) Can we bring some of our human qualities to things? Faced with a machine in an unmistakingly human form, it is hard not to think about the foundations of Human Nature. Robots can take many forms --intelligent robots can cooperate – or even make us smile. In this session we explore robots new and old. DNA of the Post Digital Agency (Mara) Hot seat (Matti) Workshop 2 13.30-15.00 (Tanja) Best kept secrets of technology (Maija) Arena 13.30-15.00 (Mira) KLO 15:30-17:00 Developing New Tools: Creation, Makers and Co. (Tanja) What's NEXT? part 2 (Henri) Start-Up Pitch 1 (Mara) People Power (Maija) Arena 15.30-17.00 (Lea harjoitusraportoi) KLO 17:30-19:00 What's NEXT? (Matti) Start-Up Pitch 2 (Mara) Arena 17.30-19.00 (Maija ?) Workshop 17.30-19.00 (Mira ?) KLO 19:00 VERKOSTOITUMISTA KLO 21:00 VIRALLISET BILEET (Mira, Tanja, Henri, Matti) Keskiviikko 9.5.KLO 9:00-10:30 Post digital world (Mara) Maija, Lea Arena 9.30 - 10.30 (sama kuin ti) Workshop 9.00 - 10.30 KLO 10:30-11:00 TAUKO KLO 11:00-12:30 Berlin Startups: The Friendship Economy Start-ups (Mira) Mobile Arts (Tanja) Brave New Fashion WWWorld (Henri) Tanja, Maija Connections (Mara) KLO 12:30-13:30 RUOKATAUKO
KLO 13:30-15:00 Looking East (Mira)
Berlin is Europe’s hub between East and West. As the primary conference for Europe’s internet scene, we invited a number of high profile players who connect Western Europe to the East. Keynote Aram Bartholl
In public interventions and installations Aram Bartholl examines what man is doing with the media, and what media does with man. A recently published book features his smart experiments with transitions from the virtual to the physical: USB sticks embedded into walls as off-line clouds for public data-exchange and giant real-life versions of Google's red map markers positioned in public spaces Inputopia I need a dollar Matti) Inputopia (Henri) I need a dollar (MiraProvide them with the tools, and let them do the work: Next trends in prosumer commerce at Spreadshirt (Maija) The New Me (Tanja) In a post-digital world, our notion of identity is challenged. Our speakers will explore how our identities change and adapt in this new world where we coexist with non-human actors and software shapes our lives. Metaphors considered harmful
James Bridle will be exploring the stories we tell ourselves about technologies, and the way these stories play out in the world, both physical and digital. Value Creation - Innovated (Matti) KLO 15:00-15:30 TAUKO KLO 15:30-17:00Keynote David Weinberger David Weinberger is a technologist, bestselling author (“The Cluetrain Manifesto”) and one of the most important thinkers of the digital age. His research and publications focus on how the Internet is changing human relationships, communication, and society. Media (Mira?) Smartshift (Henri)
In the post-digital era smart mobile devices bring big disruptions to many old businesses. New players challenge the established one and bring the software revolution to many old economies. Bananas, Technology and Magic, Breaking the cliche's of user centered design
This talk plans to inspire and awaken the practice of user centered design throughout the design process by looking behind the scenes on an award winning project, Out of the Box, which was an open collaboration between Vitamins, Samsung and the Helen Hamlyn Centre. The project goal was to design new methods of engaging older users to use existing smartphone technologies. The medium is the fashion (Tanja)
The power of fashion blogs and how traditional media is becoming new media.I like my style: Online goes print (Mira)
How the rules of fashion media have changed and will change. And why print and digital media is a match made in heaven. (Mira) Bridging the Gap (Tanja) On our way to the post-digital, we transcended the digital. In this track, leading minds who led the way will share their insights and experiences along the way and introduce us to what they have been working on more recently. Touching images as the next wave of personal publishingThe Future of Media (Henri) |