NEXT Berlin 2012 Ensimmäinen NEXT-seminaari järjestettiin mainostoimisto SinnerSchraderin 10-vuotis juhlana 2006, vuodesta 2010 lähtien tapahtuma on järjestetty Berliinissä.
NEXT on yksi euroopan johtavista digitaalisen viestinnän seminaareista. Seminaarin keskeisenä teemana on pysynyt "kolmio" consumer-marketing-technology-marketing.
Seminaari yhdistää markkinoinnin ja liiketoiminnan osaajat yhteen teknisen- ja luovan alan ammattilaisiinammattilaisten kanssa. STATION BERLIN Seminaaripaikkana toimiva STATION-Berlin on entinen juna-asema (toiminnassa 1875-1887) joka myöhemmin toimi postitoimistona 1913 asti. Toisen maailmansodan aikana rakennus tuhoutui pahoin
ja se kunnostettiin messu-ja seminaarikäyttöön 1997-2007. Tila sisältää 8 erikokoista hallia ja kaikissa tiloissa on käytössä nopea langaton verkkoyhteys.
Paikalle pääsee helpoiten metrolinjoilla U1 ja U2 pysäkit Gleisdreieck tai Mendelssohn-Bartholdy-Park). OHJELMA Teemat: Keynotes Technology Creative Mobile Fashion Experience Workshops Arena Start-ups Tiistai 8.5.KLO 9:00-10:30 What’s beyond digital? (Kaikki, Maija raportoi)
Digital is leaving its mark indelibly in real life situations. We need to come up with a whole new, all-embracing idea to take us boldly into the future? The Creation: Makers & Co. (Henri)
Developing New Tools: Creation, Makers and Co.Humanity before Singularity (Matti) KLO 10:0030-11:00 TAUKO KLO 11:00-12:30 Internet of things The New World (Mira)
It’s not just people that get connected. There are a trillion interconnected and intelligent objects in the world already--- what some call the Internet of Things. And these things are generating vast stores of information w hich can be analysed in real time. And that’s not all – the combination of broadband internet and 3D printing also gives rise to a whole new world of things.Maija What is the next BIG THING in the start-up space? (Matti) Agenturen der Zukunft (saksaksi) Hands on campaign design workshop (Mara)Workshop 1 Hands-on Campaign Design, peruttu tiistailta. Siirretty keskiviikolla klo 11.00-12.30. Creating interactive dialogues, triggered by consumer data, transactions and consumer events, is now in reach of every creative marketer who wants to go beyond traditional push. Discover this fascinating Selligent solution that truly delivers upon the promise of 1to1 marketing. What's Next Part 1 (Tanja) Arena (Henri) KLO 12:0030-13:0030 RUOKATAUKO KLO 13:30-15:00 Robots and humans (Henri) Can we bring some of our human qualities to things? Faced with a machine in an unmistakingly human form, it is hard not to think about the foundations of Human Nature. Robots can take many forms --intelligent robots can cooperate – or even make us smile. In this session we explore robots new and old. Morphing: The People's Car Project DNA of the Post Digital Agency (Mara) Hot seat seat (Matti) Workshop 2 13.30-15.00 (Tanja) Best kept secrets of technology (Maija) Arena 13.30-15.00 (Mira) KLO 15:30-17:00 Developing New Tools: Creation, Makers and Co. (Tanja) We are at a renaissance not seen since the middle -=, smaller and interconnected tools are creating new opportunities never have been thought possible before. The possibility for massive change has shifted from the hands of the few to the hands of the many. And the many are exponentially multiplying. Who is involved in the development of these new tools and what are they creating? What's NEXT? part 2 (Henri) Start-Up Pitch 1 (Mara) People Power (Maija) Arena 15.30-17.00 (Lea harjoitusraportoi) KLO 17:30-19:00 Audience Management from Advertiser view What's NEXT? (Matti) Start-Up Pitch 2 (Mara) Arena 17.30-19.00 (Maija ?) Workshop 17.30-19.00 (Mira ?) KLO 19:00 VERKOSTOITUMISTA KLO 21:00 VIRALLISET BILEET (Mira, Tanja, Henri, Matti)BREATHING DIGITALLY - Why we've just taken the first breath in digital
Post Digital – oder was digital mit Sauerstoff gemein hat und warum wir digital erst an einem richtig spannenden Anfang stehen Keskiviikko 9.5.KLO 9:00-10:30 Opener(?) Post digital world (Mara) Maija, Lea Arena 9.30 - 10.30 (sama kuin ti) Workshop 9.00 - 10.30 KLO 10:0030-11:00 TAUKO KLO 11:00-12:30 Berlin Startups: The Friendship Economy (Mira)
Berlin is establishing itself as Europe’s new startup capital. There is a special kind of startup culture here, where emerging startups support each other strongly and even invest in one another. We invited some of the hottest startups from and in Berlin - Amen, Gidsy, Soundcloud - to share their insights.Start-ups (Mira) Mobile ArtsMobile Arts (Tanja)
Artists and creatives begin to use smart mobile devices as tools for creating and presenting their work. A new breed of painters is rediscovering haptics in a post-digital way. In this session we will highlight a few of the hottest examples of mobile arts. Brave New Fashion WWWorld (Henri)
Next business models, consumer behaviour, co-creation, supply chains, manufacturers, products, gadgets and applications.Tanja, Maija Connections (Mara)
Our world grows more inter-connected every day. In this track we explore the new rules of designing for the networked, connected world of the Internet of Things and ubiquitous computing. KLO 12:0030-13:0030 RUOKATAUKO
KLO 13:30-15:00 Looking East (Mira)
Berlin is Europe’s hub between East and West. As the primary conference for Europe’s internet scene, we invited a number of high profile players who connect Western Europe to the East.Matti) Inputopia (Mara)
While we still try to cope with the new paradigm of touch, the next generation of interfaces is already around the corner. We will be used to syncing our smart mobile devices with TVs in order to interact with the programme.Henri) I need a dollar (Maija)
Best practice Fashion and Social CommerceMira) The New Me (Tanja) In a post-digital world, our notion of identity is challenged. Our speakers will explore how our identities change and adapt in this new world where we coexist with non-human actors and software shapes our lives. Value Creation - Innovated (Matti) KLO 15:00-15:30 KLO 15:30-17:00 Media (Mira) Smartshift (Henri)
In the post-digital era smart mobile devices bring big disruptions to many old businesses. New players challenge the established one and bring the software revolution to many old economies. The medium is the fashion (Tanja)
The power of fashion blogs and how traditional media is becoming new media.Mira) Bridging the Gap (Tanja) On our way to the post-digital, we transcended the digital. In this track, leading minds who led the way will share their insights and experiences along the way and introduce us to what they have been working on more recently.KLO 17:30-19:00 The Future of Media (Henri) |