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  1. Anticipated reciprocity - Is motivated to contribute valuable information to the group in the expectation that one will receive useful help and information in return
  2. Increased recognition - Recognition is important to online contributors such that, in general, individuals want recognition for their contributions. Some have called this Egoboo.
  3. Sense of efficacy - The act results in a sense of efficacy, that is, a sense that they have had some effect on this environment

Personality and motivations associated with Facebook use - Craig Ross, Emily S. Orr, Mia Sisic, Jaime M. Arseneault, Mary G. Simmering, R. Robert Orr 2009.

Preece Jenny, Maloney-Krichmar Diane and Abras Chadia, History of Emergence of Online Communities - Kirjassa Encyclopdeia of Community. B. Wellman Toim. 2003