Jari is a 25 year old engineer. He works in a middle-sized company as a project manager. “tykkään pomottaa.” Jari is part of the group who are considered to be part of RunToShop’s target audience.
Goal in life is to become the president of his company. His motivation is to provide a livelyhood for his family. He can’t handle stress very well.
Jari is an active cricket player and has been in the world championship contest of cricket.
Lissu is a 29 year old nurse. She works in a hospital in a big city. “koiranpennut on söpöjä.”
Lissu belongs to the young active and fashion aware demographic. Her goal in life is to have a husband and two kids in a red house in the countryside. Her motivation is to achieve her goal one day. She can’t handle criticism.
Lissu likes to run and go to the gym.
User stories:
Jari wants a new plasma tv so he can watch the cricket champpionship contest.
He goes to runtoshop to find recommendations on what tv to buy.
“I want a search function based on a category, like tv’s”
User story #2:
Lissu wants a fancy hat to wear in the mall so everybody will notice her.
She goes to runtoshop to find recommendations on what hats are ‘in’ right now.
“I want to search for hats that are for women only, I don’t want to see hats for men in my search results.”