NEXT Berlin -konferenssin sydän on kuluttajan, teknologian ja markkinoinnin muodostama kolminaisuus. Konferenssissa markkinoinnin ja liiketoiminnan päättäjät, tekniset asiantuntijat sekä luovat toimijat kokoontuvat jakamaan ajatuksia alan tärkeimmistä ilmiöistä seuraavan 12 kuukauden aikana. Tätä yhdistelmää NEXT kutsuu ainutlaatuiseksi eurooppalaisten konferenssien joukossa.
Konferenssi koostuu useasta eri aiheisiin keskittyvästä linjasta, mm. teknologia, media, mobiili, start-up, luovuus, "experience". Jokaisella linjalla on oma kuraattorinsa, joka on toiminut puheenvuorojen kokoajana ja linjan sisällön koordinaattorina:
Experience track: Peter Bihr • Technology track: Holger Blank • Media track: Anitra Eggler • Mobile track: Jörg Jelden • NEXT Arena: Igor Schwartzmann • Creative track:Elisabeth Stangl • International programme director: Monique can Dusseldorp
Osallistavasti koostettu ohjelma
Aiheiden ja puheenvuorojen koostaminen on aloitettu jo kuukausia aiemmin avaamalla NEXTin verkkosivuille ns. Proposals -tila. Tänne tilaan halukkaat yritykset/puhujat ovat voineet ehdottaa omaa puheenvuoroaan pienen digitaalisen presentaation – esimerkiksi "puhuva pää"- tyyppisen videopätkän – avulla. Oman puheenvuoron lisäksi sivuilla on ollut mahdollista ehdottaa myös jotakuta toista puhujaa kertomaan toivotusta aiheesta.
Näiden ehdokkaiden joukosta verkkosivuilla kävijät – "NEXT Community" – ovat voineet alkuvuoden aikana äänestää niitä puhujia ja aiheita, joita haluaisivat konferenssissa kuulla. Eniten ääniä saaneiden ehdotusten joukosta kunkin linjan (track) kuraattori on tehnyt lopullisia valintoja, jotka ovat päätyneet konferenssin lopulliseen ohjelmaan. Puheenvuoroja on todennäköisesti hankittu ja puhujia kutsuttu myös edellämainitun äänestysprosessin ulkopuolelta. Konferenssin järjestäjä on saksalainen digitoimisto SinnerSchrader, ja sillä on myös useita yrityksiäyhteistyökumppaneina. Todennäköisesti SinnerSchraderin ja kumppanien intresseillä on ollut oma vaikutuksensa lopulliseen ohjelmaan.
Ohjeistukset puheenvuoroille
NEXT toivoo voivansa pitää puheenvuorot aitoina ja yksilöllisinä, ja siksi toivotaan puheenvuoroissa otettavan huomioon seuraavat ohjeistukset:
- Puhujille ei makseta palkkiota. Periaatteena on ajatusten ja kokemusten yhteisöllinen jakaminen ja verkostoituminen.
- Kaupallisia presentaatioita ei suosita, vaan sisällön vaikuttimena tulee olla ideoiden jakaminen.
- Puhujia pyydetään osallistumaan konferenssiin molempina päivinä, ei vain oman puheenvuoronsa ajaksi.
- Puheenvuorojen tulee pysyä niille annetussa kestossa.
- Puheenvuorot tallennetaan ja videot julkaistaan verkossa, jossa niitä voidaan katsoa ja ladata ilmaiseksi.
- Tarvittaessa NEXT korvaa puhujan matkakustannuksia, jos tämä ei esim. työskentele organisaatiossa, joka voisi ne hoitaa.
Huomio start-upeihin
Konferenssissa oman huomionsa saavat start-up-innovaatioyritykset, jotka voivat esitellä ideoitaan konferenssin verkostoitumisalueella Start-up Exhibitorina. Yritykset kisailevat myösvuoden start-up-yrityksen tittelistä. Yli 100 sähköisen NEXTille ilmoitetun ideapresentaation joukosta yleisö ja vaikutusvaltainen tuomaristo ovat äänestäneet varsinaiset 12 finalistia (linkin takana myös pitch-videot). Finalistit pääsevät presentoimaan yrityksensä ja ideansa NEXTin lavalla ensimmäisenä konferenssipäivänä. Finalistien joukosta valitaan voittaja, joka saa palkinnoksi Deutsche Telekomin tarjoaman 10 000 euron arvoisen "Start-up Pitch Packagen". Start-up trackin kuraattorina toimii Min-Kin Mak Deutsche Telekomista.
The NEXT Start-up Pitch-finalistit
Flakka -- Kuvien jakamispalvelu, joka oli NEXT-yhteisön suosikki
MarkTheGlobe -- Hakukoneoptimointia monikielisille verkkopalveluille
Meine-Spielzeugkiste -- Leikkikalulaatikoita yhteisölliseen käyttöön
10stamps -- Asiakkuusohjelmien "leimankeruu" älypuhelimiin
Slidemotion -- Facebook-app, jonka avulla käyttäjien valokuvakansiot voidaan muokata jaettaviksi ja ääntä sisältäviksi videoiksi
fileee -- Henkilökohtainen assistentti fileee dokumenttienhallintaan. Toimii optisilla tunnisteilla.
Kjero -- Alusta "tryvertisingille", jossa kuluttajat testaavat ja arvioivat uusia tuotteita
BeeFM -- Ratkaisu, joka yhdistää musiikkipalvelut sosiaalisiin verkostoihin
Refinder -- Yhdistää pilvi-appit (Dropbox, Google Docs ja Twitter) ja mahdollistaa käyttöaktiviteetin ja datan seuraamisen streamissa, joista voi tehdä hakuja ja jota voi filtteröidä
Squadmail -- "Dropbox sähköpostille", antaa käyttäjien jakaa email-postilaatikoita minkä tahansa toisen sähköpostitilin kanssa
Secomba -- Käyttövalmis kryptauspalvelu pilvipalveluille BoxCrypter-softan avulla
eyeQuest -- Hyödyntää joukkoja ja näyttää kuvia ja videoita eri paikoista reaaliaikaisesti
NEXT 100 – saksan vaikutusvaltaisimmat digivaikuttajat
NEXT on nimennyt "NEXT 100 -ryhmän" eli tämän hetken 100 merkittävintä saksalaista digivaikuttajaa yhdessä yhteistyökumppaniensa Daimlerin ja WirtschaftsWochen kanssa. Myös tämä prosessi alkoi julkisella ehdokkaiden nimeämisellä ja äänestämisellä NEXTin verkkosivuilla. 10 hengen nimetty jury valitsi eniten ääniä saaneista ja omista suosikeistaan Top 100 -listan, joka julkaistaan WirtschaftsWochessa toukokuun 5. päivänä. Kaikki listalla mainitut henkilöt on kutsuttu osallistumaan konferenssiin.
NEXTin yhteistyökumppanit
Nämä lyhennän ja käännän kunhan ehdin.
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 128 million mobile customers, around 35 million fixed-network lines and nearly 17 million broadband lines (as of September 30, 2011). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in around 50 countries and has approximately 238,000 employees worldwide. The Group generated revenue of EUR 62.4 billion in the 2010 financial year – over half of it outside Germany (as of December 31, 2010).
As a pioneer of automotive engineering, Daimler continues to shape the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal to and fascinate its customers – not least through building a bridge between the automobile and the connected world.
Recognizing trends like this and developing new ideas and business models – that’s the task of Daimler’s Business Innovation unit (BI).
The BI Team is looking forward to discuss new thoughts and future mobility concepts together with the visitors of the NEXT 2012.
Interone is an agency for creative, integrated multi channel communication with over 300 employees. It is part of the BBDO/ Omnicom worldwide network and BMW, o2, Burger King, DHL and Dove are clients. We believe that communication is born out of strong ideas and all channels subordinate to them. We align our work to this thought: classic, digital, technical, dialogic or strategic. Or everything together.
The media, peoples and consumers behaviour are changing. We communicate and consume communication constantly. Identifying and evaluating this change, finding appropriate answers, at eyelevel with consumers and on the ball with technical and medial developments, are the values of Interone.
The unbelievable Machine Company GmbH is the specialist for cloud computing, web operations und data science based in Berlin. The repeatedly certified *umDataCenter and the innovative *umCloud-solutions of the 3rd generation provide the suitable infrastructure to face the technical challenges of the digital economy.
New insights are created by *umDataScience: it analyses “Big Data” using machine-learning-algorithms and the Hadoop Ecosystem, to surface previously hidden information about your customer’s behavior and motivation. Find detailed information on www.unbelievable-machine.com
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world.
For more information, visithttp://www.nokia.com/about-nokia
deepblue has stood for integrated brand communication since it was founded in Hamburg in 2001.
A team of 160 employees communicate core brand messages to consumers around the world, using every relevant communication channel available. A clear focus lies on holistic functionality, creative execution and adding value and sustainability to their clients’ communication to guide their brands into the communicative future. deepblue’s goal is to create brands that are relevant and fascinating to consumers and bring up issues that inspire interaction. Offices in Stockholm, Budapest and Moscow assure the success of their clients’ brands in key growth markets.
Groupon, launched in November 2008 in Chicago, features exciting daily deals in the areas of recreation, restaurants, wellness, travel, product and entertainment in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1.000 daily deals globally. Groupon is a trusted lifestyle guide, and the key to local internet marketing for our business partners – we make our partners the talk of the town, increase their name recognition markedly in the region and generate many valuable customers within the shortest time. So far over 11.000 colleagues all over the world have worked on the success of Groupon.
XING is the social network for business professionals. More than 11 million members worldwide use XING to boost their business, job, and career. XING is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts and generate business ideas. Members can meet and exchange views in over 50,000 specialist groups, while also getting together at networking events. The platform is operated by XING AG, which was founded in Hamburg, Germany, in 2003, has been publicly listed since 2006, and listed on the TecDAX since September 2011. In December 2010, XING acquired amiando AG, a Munich-based company and Europe’s leading provider of online event management and ticketing.
Headquartered in Redwood City, California, Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook’s fbFund. Our patent-pending technology allows large brands, small businesses and agencies to easily create their own attractive, branded social campaigns (e.g. sweepstakes, contests, giveaways, coupons and more), build and manage social pages, monitor and communicate with their social audience, and measure the performance of their own and their competitors’ social media marketing. Intuitive,streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use and flexible enough to suit the needs of the most creative marketer or advertising agency.
Berlin Partner GmbH is the official business development agency and marketing office for the state of Berlin. We advise and assist investors in establishing operations in Berlin, and we focus on business retention once they’re here. For local companies, we answer questions about foreign trade and expanding in international markets. Berlin’s government has commissioned us to market our city, and as a public-private partnership, more than 170 companies support Berlin Partner in our work. We offer customized services – free of charge, and we follow a simple motto: “”We enable growth.
Criteo is the global leader in Performance Display. Thanks to Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every day Criteo generates millions of high-quality leads through dynamically generated ads which are personalised with the products and services that consumers are searching for. Criteo is measured purely on its post-click performance and offers a turnkey pay-per-click model including extensive real-time bidding tools, category and product level optimisation and an in-house creative studio. Criteo partners with over 2000 leading ecommerce brands and operates in 30 countries across America, Europe and Asia.
The Vast Forward GmbH produces digital assets for agencies – reliable, scalable and short term. Vast Forward is a work bench. A central project management controls a variety of digital projects for German agencies. With a highly scalable network projects are being implemented at different scales. Vast Forward also acts as an interface to media agencies and rich media services, thereby relieving the agency’s project management. Vast Forwards core business are campaign microsites and display ads, social media apps and apps for different mobile devices. The network of Vast Forward includes flash, front end and back end developers but also design and concept teams, 3D and video specialists.
teNeues is among the leading international publishers for illustrated books on photography, design, art, lifestyle, travel, and related fields, as well as calendars, stationery products, and digital products such as e-books , apps & e-magazies. With corporate headquarters in Kempen, the publishing group has offices in Berlin, London, Paris, and New York, and distributes its products to more than 70 countries worldwide.
teNeues Digital Media, founded in Berlin in March 2011, provides Cross-Media-Multi-Channel Editorial and Corporate Publishing. Their print and digital products (e.g. Cool Cities, Cool Restaurants, Luxury Hotels) feature advertorials and app-vertorials of recognized brands such as Audi, smart, Lufthansa, Tommy Hilfiger or Falke.
Wolf-Gruppe Ingelheim connects digital and analog worlds! Wolf-Gruppe Ingelheim is one of the leading suppliers providing the following offline services: customer service, call center, mass customization, production, offline marketing, product photography, fulfillment / storage, shipment / logistics, handling of returns. Wolf-Gruppe Ingelheim guarantees a high performance offline value chain of your products. The worldwide network of customer services, production and logistics reaches your client anytime anywhere. Well-known clients such as RTL, ProSieben, Procter&Gamble and AKQA trust in the company’s longtime experience and the highly motivated team of 180 colleagues. As a family-run company, quality, confidence and flexibility are most important. Because they know what they do!
newtention technologies is the pioneer for Demand Site Media Technology. As early as in 1999, newtention established retargeting on the German market. The core technology NSEVEN combines all of the media components needed for agencies and advertisers. Alongside finely-tuned profiling and targeting mechanisms, RichMedia, Streaming, SEM, and mobile support round off the product suite for every use. Furthermore, the product MEMENTOO provides a wide-ranging network for campaigns with high conversion rates. newtention technologies has been a member of the SinnerSchrader Group since 2009.
mediaby is a specialist in performance media services and focuses on profile-based online advertising. The online media agency, which is not network-dependent, offers individual targeting solutions for intelligent and efficient display advertising on the success level of existing performance channels. Based on market-leading adserving technology, target groups are profiled according to their behaviour and advertising is then directed to them again individually. The interlinking of onsite and offsite communication is a central element of planning, tracking, and optimisation in the wide-ranging performance network. The mediaby portfolio comprises media consulting, cross-channel control of online marketing campaigns as well as onsite/offsite profiling and targeting solutions.
Selligent is a leader in conversion marketing and interactive CRM solutions. We offer practical and proven solutions for the challenges and opportunities that companies face in transforming themselves into customer-driven organizations . Our customer interaction solutions enable organizations to engage with customers as individuals, resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. Selligent’s head-office is located in Belgium. It also has offices in The Netherlands, France, Germany, Italy, Spain and China and is planning to open new offices soon.
picturesafe is developing established market solutions ranging from the recording and further processing of digital text, graphics, video and music data to media-specific publication options. picturesafe makes it possible for companies worldwide to record information, register the content in its entirety and make any further use of it that they choose. The company has its head office in Hanover, Germany, with a further branch in Hamburg
next commerce provides strong Magento expertise and full-service e-commerce outsourcing for brands and retailers in Europe. next commerce supports D2C businesses (direct-to-consumer) with the corresponding platform and performance offers.
next commerce is a subsidiary of the SinnerSchrader group with 400+ employees one of Germany’s largest interactive agencies.
As Public Innovation Agency, MFG has been strengthening Baden-Württemberg as a business location for IT, media and creative industries since 1995. MFG improves regional innovation and competitiveness including the promotion of regional, national and international cooperation. Its focus is on the support of successful entrepreneurship especially in small and medium-sized companies, also connecting them with application-oriented research and public funding programmes.
Based in Hamburg, Germany, nextel Business Intelligence Solutions GmbH delivers IT-software and custom-made BI-solutions to the eCommerce sector. nextel was founded in 2009 and has ever since combined specific industry know-how, high-standard software solutions and consulting services. Leading fashion and lifestyle onlineshops trust us when it comes to managing the entire business in a holistic and more efficient way. We are looking forward to share our ideas about Business Intelligence in eCommerce with you in Berlin. Do not hesitate to get in touch with us for more information before the event: mvsondern@nextel.de
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world – online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 19,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.
Fellody is match-making based on your taste in music, a social network for music lovers and those who love to meet new people. We match people via their iTunes library, Windows Media Player, Spotify or Last.fm account. They get a detailed ranking of their highest matches, can see their musical overlap, send flirts or messages and have groupies. As an exclusive launch partner for Spotify in Germany, we now also have an app bursting with music: Our members can listen to any song within Spotify and check out what their matches listen to. Fellody offers a user-friendly freemium model: Most of the features are free and heavy users can upgrade to a paid premium account with extended features.
Streetspotr is the first German mobile workforce working with iPhones and Android Smartphones. No matter if you need a picture, a video, a price check or GPS-based data to explore for you: You can get a little job done anytime and anywhere. Tons of Smartphones running around every day are always ready to perform your special task exactly where you need it to be done. You can get a building´s picture at short notice, see if your product is placed correctly in the local store – or even check out if your holiday apartment looks as nice as promised online! It´s all one click away. Want to be a Streetspotr yourself? Earn money, StreetPoints and bagdes and compete with your friends!