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Service Design – buzzword or magic method? – aiheen ennakkoesittely
Following the rising complexity in the communication and service environment, service design has become a widely used method to solve manifold challenges.
As service providers within the areas of innovation, communication and design, we play an important role in the way we guide our clients through the wilderness of market and user exploration and ideation methods and processes. We need to ask ourselves if service design is always the right thing – or if it can be a blind path?
How do we accompany the necessary changes, avoid frustrations and ensure the ROI of service design processes? Let's take a look at the needs and challenges of clients and discuss the roles we can (and can't?) play.
Pia Betton is managing partner and director consulting at Edenspiekermann. With a background in design, she looks back at more than 20 years of work experience within the areas of innovation, user experience, branding and communication.
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Magnus Christensson, Socialsquare
Magnus Christensson is a partner and CEO of Socialsquare. With expertise in leadership, sociology, the web and design and with experiences from start-ups, governmental institutions and the international telecom industry, Magnus works both strategically and hands on with clients focusing on digital innovation, product- and service development and develops and drive process and organisational changes in client companies.
Socialsquare is a thought leading social design consultancy. They help organisations identify opportunities and design business prototypes for a social and networked marketplace.
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