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The Design in Service Design -- aiheen ennakkoesittely
Service Design is often, well deserved, praised for its analytical and strategic advantages. But if we forget to acknowledge the most central aspect of the discipline it will loose its true glimmering power. Because it is Design that makes Service Design happen. Design as in creating and executing. Design as the element of surprise. And Service Design is not Design just because we call it Design. We have to nourish it. Lisa Lindström, Managing Director at the design firm Doberman will share her thoughts on how Design can bring true value to the management and innovation of services.
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Lisa Lindström is the Managing Director at the Swedish design consultancy Doberman and a board member of several major Swedish corporations including the Nobel Prize media company and Avanza Bank. Lisa has been appointed Sweden's Service Innovator of the Year and listed as one of the top 10 female leaders in sweden. As a true evangelist of innovation methodology, Lisa is often appointed as a speaker and workshop leader at international events.
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