Organisational strategies and social media (Chair: Ana Duarte Melo, University of Melo)
Internal Crisis Communication in a Golbal World: companies' Strategies and Emplyee Communicative Actions
Alessandra Mazzei
Public campaigns and behavior change: introduction of a strategic communication development model
Reint Jan Renes, Bas van den Putte, Joost Loef
Innovation in public campaigns: the Campaign Strategy Instrument
Anita van Essen, Joost Loef, Babs Westenberg
Collaborative narratives - representations of Finnish corporations in Wikipedia
Merja Porttikivi, Maaria Laaksonen