Network Panel: advertising research // Current matters of advertising research (linkki)
Advertising in social media. The influence of user generated content on advertising effects Johannes Knoll, Holger Schramm
*The role of conversation in advertising *Volker Gehrau, Johannes Schulte
Business expectations and advertising expenditures Juliane Lischka, Stephanie Kienzler, Gabrielle Siegert
Political brands: Research objects and methods Eva Pujadas
*Strategic planning – Advertising agencies professionalization of service portfolio *Tino GK Meitz