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Our group focused on values, attitudes and the self in consumer behaviour, and my part was to write and tell about the attitudes

Sources about attitudes in consumer behaviour:

http://www.joensuu.fi/taloustieteet/markkinointi/kuluttajamarkkinointi/kul2.htm

http://www.consumerpsychologist.com/cb_Attitudes.html 

+ Asiakkuuksien kehittäminen - course's pp-slides

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