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A Facebook for Things – turning physical products into digital information services -- aiheen ennakkoesittely
There’s a revolution going on in the interaction between the physical and digital worlds. Innovations in smartphones, connected chips and physical tags are creating amazing new service design possibilities. Andy will discuss how super-charging physical things with dynamic, socially-connected apps and content helps brands get closer to customers and turns physical products into a channel for personalized digital services, real-time communications and 1:1 relationships.
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Andy Hobsbawm established the first international web agency in 1994 and was European Chairman of leading digital marketing firmAgency.com from 2003-2009. Wired UK listed him among the 100 top digital influencers. He has written a weekly column on digital for the FT and spoken at TED, Picnic and The Economist technology conferences. Most recently he co-founded the award-winning environmental group Do The Green Thing and Web of Things software start-up EVRYTHNG.
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