As we decided that the main income of the site willbe advertising, I thought I would link here one of my earlier text about banners. The first three pages gives a general idea what banners are all about, how they can bring money in.
I came up with two kind of advertisement ideas:
With the first one only the place on the website would be sold, where DoubleClick would put adverts.
The second part would use RunToShop recommendation to create a list, which shops are most recommended. The more clicks the shop's link gets the higher the price per click would become.
About what cost-per-click means...