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The Experience is the product – aiheen ennakkoesittely

We've been riding on a wave of consumerism since the best part of last century, product of the industrial and services revolutions, the amount of products and services outpaced even the most wild thinkers. There's just to much of everything! Choices are good, but hard to make! Product features first, Product design next used to be central to developing new products and attached services, but clearly we've passed those days, so if it's not about features, nor it's design how do we create meaningful and attractive differentiation for our future products and services propositions? This is the question that I work to solve and hopefully this presentation will give a bit more insights on how we can tailor amazing experiences in order to create valuable futures.

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Puhuja

Pedro Custódio, Experience Designers

Pedro is an internationally recognised as a passionate product and services strategist, he signature is his focus on effective usability & crafting amazing user experiences. He thrives to be accomplished in ‘all things online’, from concepts to the actual nitty-gritty details on how things get optimally implemented, having been fundamental on launching key international services, the latest with Vodafone. He is well respected in the field of usability both for his passion, expertise but also an open attitude towards knowledge sharing which lead him to deliver multiple training and teaching courses in different occasions and conferences.