NEXT Berlin 2012

Ensimmäinen NEXT-seminaari järjestettiin mainostoimisto SinnerSchraderin 10-vuotis juhlana 2006, vuodesta 2010 lähtien tapahtuma on järjestetty Berliinissä.
NEXT on yksi euroopan johtavista digitaalisen viestinnän seminaareista. Seminaarin keskeisenä teemana on pysynyt "kolmio" consumer-technology-marketing.
Seminaari yhdistää markkinoinnin ja liiketoiminnan osaajat yhteen teknisen- ja luovan alan ammattilaisten kanssa.

STATION BERLIN

Seminaaripaikkana toimiva STATION-Berlin on entinen juna-asema (toiminnassa 1875-1887) joka myöhemmin toimi postitoimistona 1913 asti. Toisen maailmansodan aikana rakennus tuhoutui pahoin ja se kunnostettiin messu-ja seminaarikäyttöön 1997-2007. Tila sisältää 8 erikokoista hallia ja kaikissa tiloissa on käytössä nopea langaton verkkoyhteys. Paikalle pääsee helpoiten metrolinjoilla U1 ja U2 pysäkit Gleisdreieck tai Mendelssohn-Bartholdy-Park).

OHJELMA

Teemat: Keynotes Technology Creative Mobile Fashion Experience Workshops Arena Start-ups

Tiistai 8.5.

KLO 9:00-10:30

What’s beyond digital? (Kaikki, Maija raportoi)
Digital is leaving its mark indelibly in real life situations. We need to come up with a whole new, all-embracing idea to take us boldly into the future?

The Creation: Makers & Co. (Henri)
Developing New Tools: Creation, Makers and Co.

KLO 10:30-11:00 TAUKO

KLO 11:00-12:30

3D printing customisable toys (Mira)
10m on MakieLab's toy-generating process, the trial & error R&D, and a look into 3Dprinted customisable, iOT-enabled toys.

Internet of things (Mira)
It’s not just people that get connected. There are a trillion interconnected and intelligent objects in the world already--- what some call the Internet of Things. And these things are generating vast stores of information w hich can be analysed in real time. And that’s not all – the combination of broadband internet and 3D printing also gives rise to a whole new world of things.

What is the next BIG THING in the start-up space? (Matti)

Agenturen der Zukunft (saksaksi)

Hands on campaign design workshop (Mara)
Creating interactive dialogues, triggered by consumer data, transactions and consumer events, is now in reach of every creative marketer who wants to go beyond traditional push. Discover this fascinating Selligent solution that truly delivers upon the promise of 1to1 marketing.

Talk Steve Souders
Google’s Steve Souders is the expert on high performance websites and open source initiatives. The Head Performance Engineer at Google and author of books such as ‘High Performance Web Sites’ will address a major issue most companies with dynamic websites face: the challenge of quickly loading pages. For them, Souders will have many helpful suggestions.

Talk Philipp Moeser
Philipp Moeser co-founded one of the world’s most successful social games providers three years ago. At NEXT, the CTO will share his philosophy regarding the technological realisation of huge software projects and the challenges that occur in the process. To ensure quick decision making and adaptable solutions, he waives leadership, frameworks or processes in the traditional sense, as individuals take responsibility for their own work. Considering Wooga’s enormous success, a system worth discussing.

KLO 12:30-13:30 RUOKATAUKO

KLO 13:30-15:00

Robots and humans (Henri)
Can we bring some of our human qualities to things? Faced with a machine in an unmistakingly human form, it is hard not to think about the foundations of Human Nature. Robots can take many forms --intelligent robots can cooperate – or even make us smile. In this session we explore robots new and old.

Morphing: The People's Car Project (Mara)

Georg Warga (Executive Creative Director at Goodstein & Partners, Beijing) and Sven John (Head of Strategy, Greenkern) will give their expertise on consumer participation and illustrate new ways of brand management. The masterminds behind Volkswagen’s prize-winning The People’s Car Project will report on the successful open innovation platform. Since last year’s launch, millions of people have participated online in the creation of future automobile ideas.

Chinese Women Over 30
What makes them tick and click? Digital Entertainment and Online Shopping Powerhouses

Hot seat 

Spark to Flame: A Behind-the-Scenes Look at the Strategy and Results of a Successful Social Media Campaign 
In 2012 more companies have moved beyond the “trial and error” stage of social media use. But still the question lingers – what makes some social media campaigns successful while others fail? Wildfire Interactive has helped countless brands and agencies to successfully answer this question - with thousands of customers and over 200,000 campaigns on its social media marketing platform. 

WHY BRANDS NEED TO BECOME MEDIA (Tanja)
Pinterest, Flipboard, mobile broadband, the rapid propagation of smartphones and, most importantly, a new self-image amongst consumers call for a new approach to brand messages. Simply put, it is about brand viability in the post-digital world. 

KLO 15:30-17:00

On The Body
Our bodies are our primary interface for the world. Interactive systems that live on the body can be intimate, upfront, and in your face. This talk will explore the challenges and opportunities for work that sits close to the skin.

Developing New Tools: Creation, Makers and Co. (Tanja)
We are at a renaissance not seen since the middle -=, smaller and interconnected tools are creating new opportunities never have been thought possible before. The possibility for massive change has shifted from the hands of the few to the hands of the many. And the many are exponentially multiplying. Who is involved in the development of these new tools and what are they creating?

Start-Up Pitch (Mara)

KLO 17:30-19:00

TV to come, TV to go – How digital technologies change the way we watch 
The music and film industry, and the publishing sector have been rattled by digitalisation for more than a decade. Television is the only classic medium that has remained unaffected... 

Audience Management from an advertiser view
Welcome to Data Driven Advertising---the simplified resource on how data is used to improve communications to people's web browsers, where that data comes from, and how it moves through the ecosystem.

KLO 19:00 VERKOSTOITUMISTA

KLO 21:00 VIRALLISET BILEET

Keskiviikko 9.5.

KLO 9:00-10:30

Keynote Russell Davies
Technology and digitalism already make up a huge part of our reality and will become more and more naturally assumed instead of marvelled at - like electricity coming from a socket. Virtual is becoming augmented reality, the internet is connecting far more things than just computer screens, cyber will impact on real space. 

Velocity – The Seven New Laws for a World Gone Digital.
Velocity presents seven new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. 

KLO 10:00-11:00

KLO 11:00-12:30

Berlin Startups: The Friendship Economy (Mira)
Berlin is establishing itself as Europe’s new startup capital. There is a special kind of startup culture here, where emerging startups support each other strongly and even invest in one another. We invited some of the hottest startups from and in Berlin - Amen, Gidsy, Soundcloud - to share their insights.

Mobile Arts (Tanja)
Artists and creatives begin to use smart mobile devices as tools for creating and presenting their work. A new breed of painters is rediscovering haptics in a post-digital way. In this session we will highlight a few of the hottest examples of mobile arts.

Augmented Reality as a New Creative Medium
Augmented Reality (AR) is emerging as a creative force embraced by artists. We are at a critical moment in AR’s evolution - comparable to cinema when it was first introduced - when conventions or set aesthetics have not been established. 

Brave New Fashion WWWorld (Henri)
Next business models, consumer behaviour, co-creation, supply chains, manufacturers, products, gadgets and applications.

3D Printing & The Future of Fashion
Can we make clothes without sewing? Or how about designs changed on demand? Designing on fundamental levels with digital materials and processes allows us to bring ideas from fairy tale and sci fi fantasy to real life. 

Connections (Mara)
Our world grows more inter-connected every day. In this track we explore the new rules of designing for the networked, connected world of the Internet of Things and ubiquitous computing.

Authenticity and trust on the Internet
How do individuals, companies and institutions manage to engender trust though social networks, when people find it hard to judge what's real - and why do we lose our sense of smell when judging information on the web? I'll look at examples, good and bad, as well as those whose authenticity is their brand and their product.

TV to come, TV to go - Playing with the future of television.
Workshops should be fun. Which is why we're inviting you to come and play - be it GoogleTV, second screen apps or Android tablets as a remote control. How will moving pictures be consumed in future? Find out in next-Tube with our CEO Franziska von Lewinski.

Hands-on campaign design workshop with Selligent Interactive Marketing (Mara, jos Connections menee puihin)
Creating interactive dialogues, triggered by consumer data, transactions and consumer events, is now in reach of every creative marketer who wants to go beyond traditional push. Discover this fascinating Selligent solution that truly delivers upon the promise of 1to1 marketing.

KLO 12:30-13:30 RUOKATAUKO

KLO 13:30-15:00

Looking East (Mira)
Berlin is Europe’s hub between East and West. As the primary conference for Europe’s internet scene, we invited a number of high profile players who connect Western Europe to the East.

Keynote Aram Bartholl
In public interventions and installations Aram Bartholl examines what man is doing with the media, and what media does with man. A recently published book features his smart experiments with transitions from the virtual to the physical: USB sticks embedded into walls as off-line clouds for public data-exchange and giant real-life versions of Google's red map markers positioned in public spaces

Inputopia 
While we still try to cope with the new paradigm of touch, the next generation of interfaces is already around the corner. We will be used to syncing our smart mobile devices with TVs in order to interact with the programme.

Gaze Interaction: The next computer interface
Gaze will bring about the next big change in the way that we interact with computers. Tobii's Gaze technology is ready to revolutionize computer interfaces and the way that we use computers to communicate, play and work. 

3 minutes 40 seconds 
Isn't it great that recordings come in so many different flavours? On vinyl, tape, cd, digital, to download, to stream they are even on air! But wait a sec! No matter in what flavour you get "Yellow Submarine" it is still the same recording frozen in time from way back in the 60ties. Lets have a look if mobile music has the potential to define music production, consumption and the music industry in the same way that recorded music has done over half a century ago.

Mind control on-the-go
Development of brain-computer interface ("BCI") technologies is accelerating. How might you as a mobile developer or user want to make use of brain data? 

Voice User Interface: Where does it come from? Where is it going?
Voice User Interface: Where does it come from? Where is it going? Over the last couple of months, speech technology has got some serious traction in the market esspecially in the mobile space: Autos, Mobile Phones and TVs are shipping with smart Voice UIs. The talk will try to analyse what has changed over the last 3 years and will discuss the trends for speech interfaces for the next 3 years.

How UI design can help managing chaos (Mara)
Design can make technology and information more useful to everybody. The proliferation of data available and communication channels is oftentimes leading to information overload and makes it harder for us to identify and focus on what is important.

I need a dollar (Maija)
Best practice Fashion and Social Commerce

Provide them with the tools, and let them do the work: Next trends in prosumer commerce at Spreadshirt

The New Me (Tanja)
In a post-digital world, our notion of identity is challenged. Our speakers will explore how our identities change and adapt in this new world where we coexist with non-human actors and software shapes our lives.

Metaphors considered harmful
James Bridle will be exploring the stories we tell ourselves about technologies, and the way these stories play out in the world, both physical and digital.

Value Creation - Innovated (Matti)

KLO 15:00-15:30 TAUKO

KLO 15:30-17:00

Keynote David Weinberger
David Weinberger is a technologist, bestselling author (“The Cluetrain Manifesto”) and one of the most important thinkers of the digital age. His research and publications focus on how the Internet is changing human relationships, communication, and society. 

Media (Mira)

Smartshift (Henri)
In the post-digital era smart mobile devices bring big disruptions to many old businesses. New players challenge the established one and bring the software revolution to many old economies.

Bananas, Technology and Magic, Breaking the cliche's of user centered design
This talk plans to inspire and awaken the practice of user centered design throughout the design process by looking behind the scenes on an award winning project, Out of the Box, which was an open collaboration between Vitamins, Samsung and the Helen Hamlyn Centre. The project goal was to design new methods of engaging older users to use existing smartphone technologies. 

The medium is the fashion (Tanja)
The power of fashion blogs and how traditional media is becoming new media.

I like my style: Online goes print
How the rules of fashion media have changed and will change. And why print and digital media is a match made in heaven.

Bridging the Gap (Tanja)
On our way to the post-digital, we transcended the digital. In this track, leading minds who led the way will share their insights and experiences along the way and introduce us to what they have been working on more recently.