• Created by Unknown User (joonsaar), last modified by Unknown User (jalmarih) on 23.11.2012

Opinnion leadership material: story behind power balance links:

•http://www.satakunnankansa.fi/cs/Satellite?c=AMArticle_C&childpagename=SKA_newssite%2FAMLayout&cid=1194661494812&p=1194596326103&packedargs=packedargs%3DAMArticleCommentThreadDetails%25253AmaxPosts%253D40&pagename=SKAWrapper

http://www.powerbalance.com/international

•http://www.iltasanomat.fi/ulkomaat/art-1288360210115.html

Reference group sources:

- Consumer Behaviour - Wayne D. Hoyer, Deborah J. MacInnis
- http://www.marketing91.com/reference-groups-in-consumer-buying/
- Lesson material – Raisa Varsta

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