Our group focused on values, attitudes and the self in consumer behaviour, and my part was to write and tell about the attitudes
Sources about attitudes in consumer behaviour:
http://www.joensuu.fi/taloustieteet/markkinointi/kuluttajamarkkinointi/kul2.htm
http://www.consumerpsychologist.com/cb_Attitudes.html
http://coolrain44.wordpress.com/2009/08/01/most-popular-brand-advertising-mascots-of-all-time/
+ Asiakkuuksien kehittäminen - course's pp-slides