Our group focused on values, attitudes and the self in consumer behaviour, and my part was to write and tell about the attitudes

Sources about attitudes in consumer behaviour:

http://www.joensuu.fi/taloustieteet/markkinointi/kuluttajamarkkinointi/kul2.htm

http://www.consumerpsychologist.com/cb_Attitudes.html 

http://coolrain44.wordpress.com/2009/08/01/most-popular-brand-advertising-mascots-of-all-time/

http://www.adsora.com/

http://www.scribd.com/doc/19769789/Consumer-Behaviour-4-Attitude

+ Asiakkuuksien kehittäminen - course's pp-slides

  • No labels
You must log in to comment.