FirstRunners, 23.9.2010

Status:

  • Steering group: agreeing on the main points:
    • Biggest income of the site is advertisement
    • Using Facebook for a possible widget
    • Redesigning the original site, improving the layout, using already existing services
  • The business plan has been started but has not been finished yet
  • The first version of the mock-up of the main page is created. The result with a link has been put into the Wiki
  • Some research has been made about banners based web advertisement (Pay-per-click, DoubleClick)
  • Ideas for the Business Plan is put into the Wiki, based on those Cash-Flow can be forecasted (using the Excel template)
  • Other tools should be taken into use to enhance the communication between team members

Risks:                       

  • not enough income from advertisement
  • prototype cannot be made in time
  • not attracting enough customers

Contingency plan:

  • creating solid marketing strategy
  • testing prototype
  • start to code after the first version of prototypes are accepted
  • putting more effort on the visuals

Next steps:

  • Creating more mock-ups
  • Finishing up the first version of the business plan
  • Making estimations for the cash-flow
  • Possibly starting to put down the first line of code for the prototype
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