As we decided that the main income of the site will be advertising, I thought I would link here one of my earlier text about banners. The first three pages gives a general idea what banners are all about, how they can bring money in.
Ideas for the Business Plan
I came up with two kind of advertisement ideas:
- banners using an external company to advertise on the site: e.g. DoubleClick
- and selling links which that points straight to Finnish shops
With the first one only the place on the website would be sold, where DoubleClick would put adverts.
The second part would use RunToShop recommendation to create a list, which shops are most recommended. The more clicks the shop's link gets the higher the price per click would become.
About what cost-per-click means...