The MobiFun Marketing Mix

• easy to get the application

• easy way and fast way of filesharing

• cheap for the customers

• low running costs because of the support of universities and organisations like toefl

The Mission: Provide english education for Pakistan children

Strategic Intent: MobiFun wants the children to have fun learning english

• 3 features: spelling, choice and voice recognition

• reliable source of content for the exercises

• point system to create motivation and ambition

• credits for points to trade with them

• development of interesting and challenging games

• no fee for registration anymore but a way of guaranteing access to the phone should be found

• when expanding to other markets (maybe a monthly fee and 1€ for the registration)

à combination between PR and viral marketing

• teching events how to use and share the application

• homepage with newsblog, download section, score viewer, …

• Facebook group with actual links to new topics and announcements

• Poster at schools and supermarkets (for the parents) flyer with instructions (can be found in the attachment)

• Homepagedownload

• Filesharing over bluetooth

Marketing plan MobiFun