Week 36
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Nutrition4Sports, Week 37">Nutrition4Sports, Week 37
Status: We have worked on
- Specified some business ideas
- Done SWOT analysis and first user stories
- Outlined application ideas (Best so far Facebook, dietary application, website)
- Searched for cheap marketing ways
- Started on the Market Research Plan
- International Marketing Plan (Mind map)
Risks: * Timing for the project |
Contingency plan:* Difficulty to adapt things from lessons to our case* International part is still a big question mark |
Next steps:
- Update wiki sites, do the mind map.
- Developing an application (create ideas and think over possibilities)
- International marketing plan
- Project and business plan
- Analyze more "cheap marketing ways"
Main user types:
Racing athletes
Bodybuilders
User profile : Bodybuilders
- # of users that occupy this user type: ~ 20,000.
- General responsibilities or activities: a description of the product and create Facebook feedback
- Computer skills: basic user(someone who knows how to use internet)
- Domain expertise: user must know the ground rules of using the UFS. For example how to exercise, how to eat and use the UFS.
- Goals: gain more muscle
- Pain Points: recommendation problems and how to use to become more effective
- Usage Contexts: people who are on Facebook and body building, any place where there is internet connection e,g: café, gym, library etc…
- Tool Ecosystem: excel, word, other blogging sites etc…
- Collaborators: trainers, personal and fellow trainers
- Frequency of Use: everyday
Bodybuilders user story
Body builders can purchase the UFS online.
The UFS can be paid via net banking.
The UFS can be paid via credit cards.
The UFS can be paid via cash on delivery.
User story "As, want, so that"
As a bodybuilder, I want to improve my recovering process, so that I can build more muscles.
As an UFS owner, I want to sell these products, so that I can earn money.
Kalle 24-years old
Working, playing ice-hockey, workout at gym
Computer skills average: Using Facebook, Google, and email.
Goals: He wants to be in good shape, enhance health and look good.
Problems: Timing, don’t have always time for hobbies, difficulty of training programs(how to find a program, which really works)
Collaborators: Ice-hockey team and gym mates
Frequency of use: achieve the goals: 3-6 times a week, 1-2 hours each time.
How to help Kalle so that he finds a good training program and help timing so that he gets enough rest (because of hard work and 2 hobbies).
UFS owner "old guy"
Sell nutrition supplements and fighting sports equipments and import them.
Success in sports business,
Problems: How to raise sales/interest of the products, how to get more visibility for the company
Collaborators: Transportation companies, (Street fashion), sports supplement manufacturers
Petri
Petri 30 years old, construction worker, single
Computer skills: quite lame computer skills , can pay bills and use google
Quotes: Used to: “Hard work, chilling at home”, Going to be:” Still working hard, but fixing the lifestyles by training and eating right”
Goal: Lose some weight and get better muscle condition
Motivation: Wants to look good and feel good
Problems: Don’t know how to start
Relevant demographics: Other singles who are living alone in a quite small apartment.
User story: Former couch potato who I fed up with his bad condition and his poor eating habits and wants to get in shape by training in the gym and by jogging, wants to find a women and settle down, don’t know how to start because of poor knowing about sports.
User story: As people who wants to get in better shape I want lose some weight and gain some muscles, so that my I would look and especially feel better”.
DoD: How to get help persons like Petri to find the information about nutritions, how to eat right and how to train right. We have to help Petri to find his way to the page of UFS and have to find people who would help Petri to train and eat right.
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- Specified some business ideas