13.10. - week 5

  • Do all the course stuff - will help to focus our vision and to get everything on the same page
  • THERE'S NO CONFUSION
  • Use RunToShop-recommendation tools
  • Rules and restrictions apply, be more innovative (according to the latest research)
  • Go out and test ideas
  • YOU JUST HAVE TO START DOING IT!
  • "What would that ACME do?" (ACME = A company that makes everything)
  • ASK AND TEST AND ITERATE
  • slogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogans
  • Invitation system inside a community (Runtoshop-system might help out with it) to connect with a map
  • IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS
  • 24 Onlinelle riittää ideat, joita voidaan toteuttaa ja testata. Yksikin idea riittää, jolla päästään eteenpäin - ei tarvii keksiä pyörää kuitenkaan uusiks.
  • Paras on hyvän pahin vihollinen
  • Best marketing research is done by selling behalf of the company - and get the feedback straight away
  • Get out of planning into doing!
  • JUST DO IT!

29.9.2010 - week 3

  • Marketing in Facebook groups (Metka/UIO/Metropolia etc)
  • Show the proto to class, ask feedback from them
  • Lots of stuff done, well done!
  • 24 Online operating in metropolitan area

TODO:
1. Metropolia-route (marketing, co-operation) & other student groups
2. User personat -> USABILITY FLOW CHARTS!

  • HOW?
  • When?
  • Where?
  • Why?
  • Persona -> User story -> Use case
  • CREATE USABILITY FLOW AND USE CASES

3. Benchmark everything with other students
4. Application + Facebook + usability

  • LIKE-button spam
  • SPAM-competition
  • Interesting stuff
  • INTERESTING IDEA!
  • Values (hyväntekeväisyys, lottopotti) - what's the Carrot for the users?

22.9.2010 - week 2

  • dropbox ! -> group communication
  • application is the marketing channel, so it's important (also part of the course)
  • build first the marketing idea, then the app
  • marketing campaigns and the metropolia deal ! -> testing it
  • viral logic for spreading the word -> selling more
  • kyttääjät?
  • viral ads like k-market in youtube?
  • RESULTS !
  • can we use old marketing ideas?
  • not a killer app, good is enough
  • list ideas and compare
  • questions for 24online meeting tomorrow
  • hammerkit cooperation
  • check priorities
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