13.10. - week 5
- Do all the course stuff - will help to focus our vision and to get everything on the same page
- THERE'S NO CONFUSION
- Use RunToShop-recommendation tools
- Rules and restrictions apply, be more innovative (according to the latest research)
- Go out and test ideas
- YOU JUST HAVE TO START DOING IT!
- "What would that ACME do?" (ACME = A company that makes everything)
- ASK AND TEST AND ITERATE
- slogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogansslogans
- Invitation system inside a community (Runtoshop-system might help out with it) to connect with a map
- IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS IDEAS
- 24 Onlinelle riittää ideat, joita voidaan toteuttaa ja testata. Yksikin idea riittää, jolla päästään eteenpäin - ei tarvii keksiä pyörää kuitenkaan uusiks.
- Paras on hyvän pahin vihollinen
- Best marketing research is done by selling behalf of the company - and get the feedback straight away
- Get out of planning into doing!
- JUST DO IT!
29.9.2010 - week 3
- Marketing in Facebook groups (Metka/UIO/Metropolia etc)
- Show the proto to class, ask feedback from them
- Lots of stuff done, well done!
- 24 Online operating in metropolitan area
TODO:
1. Metropolia-route (marketing, co-operation) & other student groups
2. User personat -> USABILITY FLOW CHARTS!
- HOW?
- When?
- Where?
- Why?
- Persona -> User story -> Use case
- CREATE USABILITY FLOW AND USE CASES
3. Benchmark everything with other students
4. Application + Facebook + usability
- LIKE-button spam
- SPAM-competition
- Interesting stuff
- INTERESTING IDEA!
- Values (hyväntekeväisyys, lottopotti) - what's the Carrot for the users?
22.9.2010 - week 2
- dropbox ! -> group communication
- application is the marketing channel, so it's important (also part of the course)
- build first the marketing idea, then the app
- marketing campaigns and the metropolia deal ! -> testing it
- viral logic for spreading the word -> selling more
- kyttääjät?
- viral ads like k-market in youtube?
- RESULTS !
- can we use old marketing ideas?
- not a killer app, good is enough
- list ideas and compare
- questions for 24online meeting tomorrow
- hammerkit cooperation
- check priorities