Small household

• Name: John (and Jane)
• Profession: Train driver
• "I have to work my ass off to be able to cover all the bills we have. However, Internet is a must these days!"
• Relevant demographics: Other small households, i.e. couples that have just moved in together, singles at all ages, households with tiny budgets
• Goals: To have more money to be used for every-day life
• Motivations: "If I get it cheaper from somewhere else, I'll take it!"
• Pain points: Can't afford to very much cause of tight budget. Also cannot pay more than currently.
• Anything else: In his household, John and his family are using the Internet for paying the bills, reading news, sharing photos with other families. Internet is used as a tool to get things done (e.g. paying the bills). It has to work, and just be always there when needed.