Persona 2
Name: Matti
A role or job title: Theater producer
Quotes in personas language: Olla vai eikö olla..
Relevant demographics:
Matti produces theater plays in a community theater. Mattis responsibility is to take care of marketing and information of the theatre and its plays. Matti is doing this for a hobby so he has a limited amount of time to do all of this. Matti is not a professional web designer or marketing person but he has the basics down.
description that reveals goals, motivations, pain points:
Matti produces plays for the community theater. For each play he makes a website and updates the community theaters main page. Matti has only an ipad and does not have a desktop or laptop. Matti likes arts and design. Matti has the basic knowledge of the web technologies but isn’t a pro programmer. Matti enjoys the simplicity of Hammerkit and fast speed of updating and creating web pages. Matti does not no about coding that much so Matti is happy to use graphical user interface.
Usability criteria:
Easy to use when you know the basics of web developing. Quick to update and create new contents.
“I have limited amount of time and skill but with Hammerkit I can get everything done like a professional.”