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“I just cannot find what I want, since there are not enough choices”
User story #5:
“Matti”, 23yo, wanted to buy a big LCD Full HD TV. He browsed runtoshop in order to find recommondations on good quality alternatives but did not find any. Front page was confusing and search function did not bring any of those alternatives he was looking for. He left the page in frustration and with the feeling of never wanting to visit the page again. He also commented that if he ever hears about the page again he will inform about his experiences to others.