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- Name: John, father of 2 sons and a husband to Linda
- Role: Father of two, and husband to Linda.
- Profession: Train driver
- "I have to work my ass off to be able to cover all the bills we have. However, Internet is a must these days!"
- Relevant demographics: Other small households, i.e. couples that have just moved in together, singles at all ages, households with tiny budgets