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- # of users that occupy this user type: ~ 20,000.
- General responsibilities or activities: a description of the product and create Facebook feedback
- Computer skills: basic user(someone who knows how to use internet)
- Domain expertise: user must know the ground rules of using the UFS. For example how to exercise, how to eat and use the UFS.
- Goals: gain more muscle
- Pain Points: recommendation problems and how to use to become more effective
- Usage Contexts: people who are on Facebook and body building, any place where there is internet connection e,g: café, gym, library etc…
- Tool Ecosystem: excel, word, other blogging sites etc…
- Collaborators: trainers, personal and fellow trainers
- Frequency of Use: everyday
Bodybuilders user story
Body builders can purchase the UFS online.
The UFS can be paid via net banking.
The UFS can be paid via credit cards.
The UFS can be paid via cash on delivery.
User story "As, want, so that"
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Working, playing ice-hockey, workout at gym
Computer skills average: Using Facebook, Google, and email.
Goals: He wants to be in good shape, enhance health and look good.
Problems: Timing, don’t have always time for hobbies, difficulty of training programs(how to find a program, which really works)
Collaborators: Ice-hockey team and gym mates
Frequency of use: achieve the goals: 3-6 times a week, 1-2 hours each time.
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Success in sports business,
Problems: How to raise sales/interest of the products, how to get more visibility for the company
Collaborators: Transportation companies, (Street fashion), sports supplement manufacturers
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Petri 30 years old, construction worker, single
Computer skills: quite lame computer skills , can pay bills and use google
Quotes: Used to: “Hard work, chilling at home”, Going to be:” Still working hard, but fixing the lifestyles by training and eating right”
Goal: Lose some weight and get better muscle condition
Motivation: Wants to look good and feel good
Problems: Don’t know how to start
Relevant demographics: Other singles who are living alone in a quite small apartment.
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