Jari, the project manager
Name: Jari
A role or job title: works at
Persona:
Jari is a 25 year old engineer. He works in a middle-sized company as a project manager.
Quotes in the personas language: “tykkään pomottaa.” Jari is part of the group who are considered to be part of RunToShop’s target audience.
Relevant demographics: 25 years old, man
Descriptions that reveals goals, motivations, pain points: his goal Goal in life is to become the president of his the company. His motivation is to provide a livelyhood for his family. He can’t handle stress very well.
Descriptions that describe primary activities this user type will engage in: Jari is an active cricket player and has been in the world championship contest of cricket.
Usability criteria to be suitable for this user type? (design imperatives)
- young man
- cannot handle stress very well
- technical oriented person, beginning of his career
- likes watching sports
User Story
- "As a cricket fan, I want to watch the cricket championship on a big screen television."
- "As a driver, I want a new car so everybody will be jealous of me."
Definition of Done must describe exactly what “done” means
- User story: buying tv
- end user can make a search on the main page for television
- "I want a search function based on a category, like tv’s"
- User story: buying a car
- end user goes to RunToShop.fi to find recommendations on what car to buy
- "I didn’t find recommendations on cars."
Lissu, the nurse
Name: Lissu
A role or job title: Lissu is a 29 year old nurse. She works in a hospital in a big city. “koiranpennut
Quotes in the personas language: "koiranpennut on söpöjä.”"
Relevant demographics: 29 years old, woman, Lissu belongs to the young active and fashion aware demographic.
Descriptions that reveals goals, motivations, pain points: Her goal in life is to have a husband and two kids in a red house in the countryside. Her motivation is to achieve her goal one day. She can’t handle criticism.
Descriptions that describe primary activities this user type will engage in: Lissu likes to run and go to the gym.
User stories:
User story #1
Jari wants a new plasma tv so he can watch the cricket champpionship contest.
He goes to runtoshop to find recommendations on what tv to buy.
“I want a search function based on a category, like tv’s”
User story #2:
Jari wants a new car so everybody will be jealous of him.
He goes to runtoshop to find recommendations on what car to buy.
“I didn’t find recommendations on cars.”
User story #3:
Usability criteria to be suitable for this user type? (design imperatives)
- aware of fashion
- likes doing sports, going to gym
- young woman
User Story
- "As a fashion aware person, I want to buy
...
- a fancy hat to wear in the mall so everybody will notice
...
- me."
- "As a regular visitor of the gym, I need a pair of new jogging shoes, so I can tone my body more and be fitter."
Definition of Done must describe exactly what “done” means
- User story: new hat
- end user goes to RunToShop.fi to find recommendations on what hats are
...
- 'in' right now.
...
- "I want to search for hats that are for women only, I don’t want to see hats for men in my search results.
...
- "
- User story
...
- :
...
- new
...
- shoes
...
- end user goes to RunToShop.fi
...
- to find recommendations on good shoes.
- “I just cannot find what I want, since there are not enough choices”
...
User story #5:
...