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Introduction (Niko)
Chapter 1: The Rise of the Social Web (Niko)
Chapter 2: A Framework for Social Web Design
Chapter 3: Authentic Conversations (Joonas)
Chapter 4: Design for Sign-up
Chapter 5: Design for Ongoing Participation
Chapter 6: Design for Collective Intelligence
Chapter 7: Design for Sharing
Chapter 8: The Funnel Analysis
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