NEXT Berlin 2012

Ensimmäinen NEXT-seminaari järjestettiin mainostoimisto SinnerSchraderin 10-vuotis juhlana 2006, vuodesta 2010 lähtien tapahtuma on järjestetty Berliinissä.
NEXT on yksi euroopan johtavista digitaalisen viestinnän seminaareista. Seminaarin keskeisenä teemana on pysynyt "kolmio" consumer-technology-marketing.
Seminaari yhdistää markkinoinnin ja liiketoiminnan osaajat yhteen teknisen- ja luovan alan ammattilaisten kanssa.

STATION BERLIN

Seminaaripaikkana toimiva STATION-Berlin on entinen juna-asema (toiminnassa 1875-1887) joka myöhemmin toimi postitoimistona 1913 asti. Toisen maailmansodan aikana rakennus tuhoutui pahoin ja se kunnostettiin messu-ja seminaarikäyttöön 1997-2007. Tila sisältää 8 erikokoista hallia ja kaikissa tiloissa on käytössä nopea langaton verkkoyhteys. Paikalle pääsee helpoiten metrolinjoilla U1 ja U2 pysäkit Gleisdreieck tai Mendelssohn-Bartholdy-Park).

OHJELMA

Teemat: Keynotes Technology Creative Mobile Fashion Experience Workshops Arena Start-ups

Tiistai 8.5.

KLO 9:00-10:30

What’s beyond digital? (Kaikki, Maija raportoi)
Digital is leaving its mark indelibly in real life situations. We need to come up with a whole new, all-embracing idea to take us boldly into the future?

The Creation: Makers & Co. (Henri)
Developing New Tools: Creation, Makers and Co.

KLO 10:30-11:00 TAUKO

KLO 11:00-12:30

3D printing customisable toys
10m on MakieLab's toy-generating process, the trial & error R&D, and a look into 3Dprinted customisable, iOT-enabled toys.

Internet of things (Mira)
It’s not just people that get connected. There are a trillion interconnected and intelligent objects in the world already--- what some call the Internet of Things. And these things are generating vast stores of information w hich can be analysed in real time. And that’s not all – the combination of broadband internet and 3D printing also gives rise to a whole new world of things.

What is the next BIG THING in the start-up space? (Matti)

Agenturen der Zukunft (saksaksi)

Hands on campaign design workshop (Mara)
Creating interactive dialogues, triggered by consumer data, transactions and consumer events, is now in reach of every creative marketer who wants to go beyond traditional push. Discover this fascinating Selligent solution that truly delivers upon the promise of 1to1 marketing.

Talk Steve Souders
Google’s Steve Souders is the expert on high performance websites and open source initiatives. The Head Performance Engineer at Google and author of books such as ‘High Performance Web Sites’ will address a major issue most companies with dynamic websites face: the challenge of quickly loading pages. For them, Souders will have many helpful suggestions.

Talk Philipp Moeser
Philipp Moeser co-founded one of the world’s most successful social games providers three years ago. At NEXT, the CTO will share his philosophy regarding the technological realisation of huge software projects and the challenges that occur in the process. To ensure quick decision making and adaptable solutions, he waives leadership, frameworks or processes in the traditional sense, as individuals take responsibility for their own work. Considering Wooga’s enormous success, a system worth discussing.

KLO 12:30-13:30 RUOKATAUKO

KLO 13:30-15:00

Robots and humans (Henri)
Can we bring some of our human qualities to things? Faced with a machine in an unmistakingly human form, it is hard not to think about the foundations of Human Nature. Robots can take many forms --intelligent robots can cooperate – or even make us smile. In this session we explore robots new and old.

Morphing: The People's Car Project (Mara)

Georg Warga (Executive Creative Director at Goodstein & Partners, Beijing) and Sven John (Head of Strategy, Greenkern) will give their expertise on consumer participation and illustrate new ways of brand management. The masterminds behind Volkswagen’s prize-winning The People’s Car Project will report on the successful open innovation platform. Since last year’s launch, millions of people have participated online in the creation of future automobile ideas.

Chinese Women Over 30
What makes them tick and click? Digital Entertainment and Online Shopping Powerhouses

Hot seat 

Spark to Flame: A Behind-the-Scenes Look at the Strategy and Results of a Successful Social Media Campaign 
In 2012 more companies have moved beyond the “trial and error” stage of social media use. But still the question lingers – what makes some social media campaigns successful while others fail? Wildfire Interactive has helped countless brands and agencies to successfully answer this question - with thousands of customers and over 200,000 campaigns on its social media marketing platform. 

WHY BRANDS NEED TO BECOME MEDIA (Tanja)
Pinterest, Flipboard, mobile broadband, the rapid propagation of smartphones and, most importantly, a new self-image amongst consumers call for a new approach to brand messages. Simply put, it is about brand viability in the post-digital world. 

KLO 15:30-17:00

On The Body
Our bodies are our primary interface for the world. Interactive systems that live on the body can be intimate, upfront, and in your face. This talk will explore the challenges and opportunities for work that sits close to the skin.

Developing New Tools: Creation, Makers and Co. (Tanja)
We are at a renaissance not seen since the middle -=, smaller and interconnected tools are creating new opportunities never have been thought possible before. The possibility for massive change has shifted from the hands of the few to the hands of the many. And the many are exponentially multiplying. Who is involved in the development of these new tools and what are they creating?

Start-Up Pitch

KLO 17:30-19:00

TV to come, TV to go – How digital technologies change the way we watch 
The music and film industry, and the publishing sector have been rattled by digitalisation for more than a decade. Television is the only classic medium that has remained unaffected... 

Audience Management from an advertiser view
Welcome to Data Driven Advertising---the simplified resource on how data is used to improve communications to people's web browsers, where that data comes from, and how it moves through the ecosystem.

KLO 19:00 VERKOSTOITUMISTA

KLO 21:00 VIRALLISET BILEET

Keskiviikko 9.5.

KLO 9:00-10:30

Opener(?)

KLO 10:00-11:00

KLO 11:00-12:30

Berlin Startups: The Friendship Economy (Mira)
Berlin is establishing itself as Europe’s new startup capital. There is a special kind of startup culture here, where emerging startups support each other strongly and even invest in one another. We invited some of the hottest startups from and in Berlin - Amen, Gidsy, Soundcloud - to share their insights.

Mobile Arts (Tanja)
Artists and creatives begin to use smart mobile devices as tools for creating and presenting their work. A new breed of painters is rediscovering haptics in a post-digital way. In this session we will highlight a few of the hottest examples of mobile arts.

Brave New Fashion WWWorld (Henri)
Next business models, consumer behaviour, co-creation, supply chains, manufacturers, products, gadgets and applications.

Connections (Mara)
Our world grows more inter-connected every day. In this track we explore the new rules of designing for the networked, connected world of the Internet of Things and ubiquitous computing.

KLO 12:00-13:00

KLO 13:30-15:00

Looking East (Mira)
Berlin is Europe’s hub between East and West. As the primary conference for Europe’s internet scene, we invited a number of high profile players who connect Western Europe to the East.

Inputopia (Mara)
While we still try to cope with the new paradigm of touch, the next generation of interfaces is already around the corner. We will be used to syncing our smart mobile devices with TVs in order to interact with the programme.

I need a dollar (Maija)
Best practice Fashion and Social Commerce

The New Me (Tanja)
In a post-digital world, our notion of identity is challenged. Our speakers will explore how our identities change and adapt in this new world where we coexist with non-human actors and software shapes our lives.

Value Creation - Innovated (Matti)

KLO 15:30-17:00

Media (Mira)

Smartshift (Henri)
In the post-digital era smart mobile devices bring big disruptions to many old businesses. New players challenge the established one and bring the software revolution to many old economies.

The medium is the fashion (Tanja)
The power of fashion blogs and how traditional media is becoming new media.

Bridging the Gap (Tanja)
On our way to the post-digital, we transcended the digital. In this track, leading minds who led the way will share their insights and experiences along the way and introduce us to what they have been working on more recently.

KLO 17:30-19:00